PPC and performance marketing · team in Mumbai
PPC (Pay Per Click) Agency in Mumbai. Your ads go wherever your customers are.
The Adroit is a PPC and performance marketing agency with a team in Mumbai and our head office in Navi Mumbai. We work with businesses located in Mumbai whose customers may be a few kilometres away, across the city, in another state, all over India or abroad. Mumbai is where you can meet us; where your ads run is a strategy decision we make with you.
Google, Microsoft, Meta, LinkedIn, Amazon, native, YouTube and connected TV, planned around what you sell and where your buyers are, with ROI and ROAS as the yardstick. The full method is on our PPC services page.
- Hyperlocal radius around a branch
- Mumbai, Maharashtra or several states
- Pan-India or international, in the buyer's currency
Where you are vs where your ads go
Two different maps. The agency is on one, your customers are on the other.
You searched for a PPC agency in Mumbai because you want people you can sit down with. That is the first map. The second map is where your buyers are, and it is the one your campaigns are drawn on. We build the account so each geography has its own budget, bids, creative and target, and is judged on its own numbers.
- HyperlocalA radius of a few kilometres around a clinic, store or showroom
- City-wideAll of Mumbai, or a set of suburbs, as one or several campaigns
- Another city or stateBuyers who are nowhere near your office
- Multi-state or pan-IndiaSeparate campaigns per state, never one blended national bid
- InternationalLocal currency, local landing pages, the buyer's time zone
- Several at onceMost accounts run two or more of these at the same time
What we run
Every paid channel a Mumbai business is likely to need, planned and reported in one place
Paid search, paid social, shopping and marketplace ads, native, programmatic display, YouTube and connected TV. We also have media buying relationships with JioHotstar and the Star Network for inventory that is not self-serve. Which of these lead depends on what you sell and who buys it; the platform guide on the PPC services page goes deeper.
Ad types
The formats behind the platforms
The vocabulary, briefly
How strategy is built
Four Mumbai businesses, four different accounts
The address is the same city in each case. Everything else, the geography, the platforms, the yardstick, is decided by what the business sells and where its buyers are. These examples are illustrative, not templates; your account starts from a blank sheet.
A clinic selling within 5 km
Patients will not travel across the city for a routine appointment, so the budget stays inside a tight radius.
- Geography: radius around the clinic, bid down at the edge
- Usually leads: Google Search with call ads, Maps, WhatsApp ads
- Yardstick: cost per booked appointment
A D2C brand selling pan-India
The warehouse is in Mumbai, the customers are everywhere. Each state gets its own campaign and budget.
- Geography: pan-India, tiered by delivery cost and return rate
- Usually leads: Meta, Google Shopping and Performance Max, Amazon and Flipkart ads
- Yardstick: ROAS by product line
A B2B exporter selling abroad
Not a single buyer is in India. Campaigns run country by country, in local currency, on the buyer's clock.
- Geography: target countries, one campaign each
- Usually leads: Google Search, Microsoft Ads, LinkedIn, Amazon Business
- Yardstick: cost per qualified RFQ and pipeline value
A school selling city-wide
Admissions come from across Mumbai but in a season. The budget follows the admissions calendar, not the calendar month.
- Geography: the city, weighted towards the catchment
- Usually leads: Google Search, YouTube, Meta lead forms, Quora
- Yardstick: cost per enrolment, fed back from admissions
The same steps, every time
The yardstick
ROI and ROAS decide whether the account is working. Clicks and impressions do not.
ROAS is revenue divided by ad spend. ROI is what is left after the cost of goods, the agency fee and everything else, divided by what you put in. A campaign can show a healthy ROAS and still lose money if the margin is thin, which is why the target is set from your margin, per product line or service, before launch. Targets are agreed per business and reviewed monthly; they are never promised.
| Measure | What it answers | When it leads |
|---|---|---|
| ROAS | How much revenue each rupee of ad spend returned | E-commerce, D2C, marketplaces |
| ROI | Whether the whole exercise made a profit after all costs | Every account, as the final check |
| CPA / CPL | What one customer or lead cost to acquire | Clinics, schools, B2B, real estate, services |
| CTR, Quality Score | Whether ads and pages are relevant enough to earn cheaper clicks | Diagnostics, never the goal |
Dark bars: ad spend. Marigold bars: the revenue each product line must return to break even. A product with a thick margin breaks even at a low ROAS; a thin-margin product needs a much higher one. The target follows the margin, not a rule of thumb.
Monthly re-plan and report
One report a month, and a plan for the next one
In the first week of each month you get the report for the month that has ended and a review of the coming month's priorities. Strategy is re-planned on that cycle as data comes in: budget moves between geographies and platforms, creative is refreshed before it fatigues, and what worked is scaled. We do not promise weekly or daily reporting or a live dashboard; the account is managed throughout the month and reported once, properly.
Why a nearby agency helps
You can meet us. We buy in the same market. We work the same hours.
None of this changes where your ads run. It changes how easy the work is to do together.
Meetings across a table
Strategy reviews, creative sign-off and the difficult conversation after a slow month are better in person. We meet by arrangement at your office or ours.
The same market
Our team sees the same competitors, prices, seasons and buying habits you do, in Mumbai and across India, because we live and work in it.
The same time zone
A question asked in the morning is answered in the morning. When your campaigns run abroad, we schedule them to the buyer's clock while you keep yours.
Head office in Navi Mumbai; teams in Mumbai, Bangalore, Delhi.
The team behind the account
Strategists, media buyers, designers, copywriters, video and web developers, under one roof
A campaign that needs a new landing page, a script or a product film does not wait on a third vendor. The people who build those sit alongside the people who run your ads.
Book a meeting with the Mumbai teamGo deeper
The rest of the paid media and search cluster
What's More
How Are We Different?
Customised PPC Strategy
Dedicated Account Manager
Maximum 12 Hours TAT
24x7 Looker Studio Report
Bi-weekly Reviews
End to End Service
Creatives & Landing Pages
Your Success, Our Reputation
A few of the 120+ brands we have worked with across 7+ years and 250+ projects. Our team of 55+ works from Mumbai, Navi Mumbai, Bangalore, Delhi, with our head office in Navi Mumbai.
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Work That Works
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Reviews & Testimonials
What clients say about us
- 5.0Clutch rating from 19 reviews (opens in a new tab)
- 4.9DesignRush rating from 11 reviews (opens in a new tab)
- 4.9Google rating from 146 reviews (opens in a new tab)
"We want to express to you our warmest admiration for your unfailing service to us as one of our dependable partners."
The Adroit delivered the project on time, meeting the our expectations. They communicated frequently and promptly via email and virtual meetings, ensuring an effective workflow. Their agile responsiveness and transparency were hallmarks of their work.
Ravi Vyas - Founder & CEO,Sebone Technologies
Team at The Adroit is professional, quick, courteous, and very helpful. Their creatives & graphics are at par in the industry. Kaustubh, Creative Head does a phenomenal job on Social Topical creatives.
I appreciate their timely response & highly recommend The Adroit for Digital Marketing.
Ashwini Thakur - Regional Director - South Asia,Northumbria University
The Adroit Team is sharp, savvy, and surely ahead of the pack. With their clever and data-driven solutions, we’re now able to reach and convert new leads into loyal customers every day. Our numbers continue to grow consistently every month.
Naresh Soni - Manager Marketing,Weavings Manpower Solutions Pvt Ltd
"I appreciated their efforts and quality of work."
I was delighted, the project was completed in a timely manner. The Adroit followed a collaborative approach, which made me easy to work with. Moreover, they leveraged their knowledge and technical expertise to deliver quality and budget-friendly solutions.
Rahul Bhatambre - Director,Mindvein
"They’re a very efficient and professional team."
The Adroit has developed a website that meets the my specific needs and requirements. The team has helped improve the website's page rankings within the first two weeks of the project. The Adroit has been efficient, professional, supportive, communicative, and attentive to the client's needs.
Kunal Om Tavri - Artist,Kunal Om Tavri
"They were responsive and took action when required in urgency."
The Adroit delivered satisfying work that effectively matched the our ideas. The team was patient with the our requirements and changes and responded timely via WhatsApp, email and messaging apps, and in-person meetings. Ultimately, the team's responsibility made them a reliable partner.
Tejinder Singh Bhabra - COO & Director,ProNoesis
The Adroit is a team of passionate marketing professionals who have consistently contributed to our organization with digital support and assistance. They have always responded to our queries and helped us create an urban digital presence with modern designs that produced definite results.
Luvkesh Agarwal - Founder & CEO,Aertrip
"Their dedication, expertise, and commitment to delivering high-quality results have exceeded our expectations."
The Adroit team's dedication, expertise, and commitment have made the collaboration a pleasure. Their excellent communication kept us informed throughout the process, ensuring high-quality results from start to finish.
Sachin Javale - Project Manager,The SaltInc Consulting Pvt Ltd
The Team at The Adroit are a group of highly-skilled, experimental and fearless professionals in every sense of the word. It was a wonderful experience to see the instantaneous change and impact they drove on our page with their fun, strategic and consistent campaigns.
Mr. Ravi Hudda - Chief Digital Officer,Raymond Limited
"Their technical expertise and knowledge, and quick response time are impressive."
The Adroit team successfully increased website traffic and completed the project with zero downtime. We are quite happy with the service provided by the team. They always deliver on time and communicate well
Mayank Raturi - Director Digital Marketing,Checkmarx
Questions
FAQs
No. Where the agency is and where your ads run are two separate decisions. You chose a Mumbai agency so you can meet the team; your campaigns are drawn around where your buyers are, which might be a 5 km radius, the whole city, another state, all of India or other countries. Most accounts we run cover more than one of these at the same time, each with its own budget and its own numbers.
From your sales data and your margins, not from your address. We look at where enquiries and orders already come from, what a sale can afford to cost in each place, delivery or service constraints, and seasonality. The result is a geography plan, from hyperlocal radius through city, multi-city, state, multi-state and pan-India to international, with a budget split written down before launch and revisited every month.
Google Ads across Search, Display, Shopping and Performance Max, YouTube, Demand Gen and App campaigns; Microsoft Ads; Meta Ads for Facebook, Instagram, WhatsApp and Messenger; LinkedIn Ads; Amazon and Flipkart ads; Taboola and Outbrain native; programmatic display and connected TV; and Quora, Reddit or X where the category is discussed there. We also have media buying relationships with JioHotstar and the Star Network. Formats include search, shopping, display, video, native, lead-gen forms, call ads, app-install ads, remarketing, carousel and story formats, sponsored content and InMail, sponsored products and CTV spots.
ROAS is revenue divided by ad spend; ROI is the profit left after the cost of goods, fees and everything else, divided by what you invested. A campaign can have a good ROAS and a negative ROI if the margin is thin. We set the ROAS or cost-per-lead target from your margin, per product line or service, and report both so the account is judged on money made rather than on clicks.
No. Targets are set per business from your margins and history, agreed in writing before launch and reviewed monthly, but they are targets, not promises. Auctions, seasons and competitors change, and an agency that promises a number before seeing your data is guessing.
Reporting is monthly. In the first week of each month you receive the report for the month that ended and a review of the coming month's priorities. The report shows results by geography and platform, brand and non-brand spend separately, and performance against the agreed target. We do not offer weekly reports, daily updates or a live dashboard; the account is managed throughout the month and reported once, properly.
If the monthly budget is above Rs. 50,000 per ad account, the account can be owned by your business, with billing in your name and our team added as a manager, so the history, audiences and learnings stay with you if you ever change agencies. Below that threshold the account is held by the agency, and the results are still reported to you in full every month.
The Boost button is a shortcut that gives Meta very little to work with: it optimises for engagement, offers a handful of audience options and spends on whoever is likely to react. Ads Manager lets you choose the objective (leads, WhatsApp conversations, purchases, app installs), build detailed and lookalike audiences, exclude existing customers, pick placements, run A/B tests, set conversion events through the pixel and Conversions API, control budgets at campaign and ad-set level, and read the results properly. Boosting buys reactions; Ads Manager buys customers.
There are two costs: what the platforms charge for clicks and impressions, which depends on your category, geography and competition, and our management fee, which is quoted after a discovery call because an account for one clinic and an account for a pan-India brand with export campaigns are very different amounts of work. We do not publish prices. The only fixed figure is the Rs. 50,000 monthly budget threshold above which you may own the ad account.
They overlap. PPC describes how you pay: per click. SEM or paid search is PPC on search engines. Paid social is advertising on Meta, Instagram, LinkedIn or X. Programmatic is automated buying of display and video across exchanges, and native is content-style placements on publishers. Performance marketing is the discipline that ties all of these to a measurable result such as a lead, a sale or an install, with the spend held to a cost or return. We run the channels; the yardstick is performance.
All of it, within the agency. Designers and copywriters produce static, carousel, Reels and display creative with copy; developers build fast landing pages, product feeds and WhatsApp or CRM connections; the video team shoots and edits ad films; and the analytics team configures GA4, Google Tag Manager, pixels and server-side tracking where applicable, so the platforms learn from real conversions.