"LinkedIn Marketing"

LinkedIn has established itself as the most extensive professional network across the globe, with more than 660 million users spread out across more than 200 countries and territories worldwide. When it comes to fostering professional connections, LinkedIn stands unrivaled and this is what makes the social platform the perfect asset for any business.

Here are the top reasons which make LinkedIn crucial for your business and why you should be using LinkedIn to achieve your marketing goals,

1. Recruit great talent to grow your business
2. Increased brand awareness
3. Improve your brand’s credibility
4. It is a lead generation magnet
5. Robust organic reach for brand pages
6. Educate and nurture prospective clients
7. Listening and Gaining Insights
   Measure the effectiveness of your LinkedIn updates through LinkedIn Analytics
8. Amplified website traffic

Over the years, LinkedIn has emerged as a powerful tool for professionals to reach out to business buyers and establish a connection with professionals. This professional magnet allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.

1. In today’s world, LinkedIn is said to be more necessary than Facebook for B2B marketers
2. Amongst business owners, LinkedIn is the third most used social media platform
3. Most effective platform for generating leads
4. LinkedIn is Suitable for thought leadership
5. Serves as the most effective social media platform to recruit great talent
6. Offers increased visibility for your brand

As a B2B brand, in order to stand out and establish a solid customer base, it’s essential to remember that you are targeting people who will benefit from your service or product.

1. Identify the Need for Your Product/Service
2. Analyze Your Current Audience
3. Research Your Competitors and Analyse their Strategies
4. Segment the Market - Dig even deeper into your audience, their psychographics, which refer to more personal characteristics of your customer base such as their personality, behavior, hobbies, and lifestyle.
5. Devise a Customer Persona.

In order to have a successful business today, it is crucial to have a robust LinkedIn marketing strategy. This allows you to build brand awareness, boost your website traffic, generate quality leads, and a lot more. In addition to this, LinkedIn can also help establish yourself as an industry thought leader.

That being said, promoting your brand on LinkedIn requires a set of clearly defined goals and tactics.

1. Identify and define your goals - Your content strategy and the approach you take relies upon your business’s goals.
2. Know your audience - Who are you targeting? Where is your audience located?
3. Create a compelling company page - Fill out all the necessary information such as your company logo, cover image, industry, company size, website URL.
4. Optimize your company page - Identify keywords inherent to your brand and incorporate them into your company description as well as posts.
5. Analyze your competitors’ LinkedIn pages - Make use of LinkedIn’s “Companies to track” feature that reveals a list of companies similar to yours.
6. Create content that is relevant and engaging.
7. Amplify the usage of images and videos - In order to garner maximum attention from your audience, ensure that you use either images or videos in all your posts.
8. Make use of a content calendar - Plan all your posts and copies a month in advance. This allows you to manage all the posts easily.
9. Analyze your website traffic

1. A Complete Page - To add a level of credibility and professionalism, you must ensure that each and every section of your profile is complete. This adds value to your page and makes an impression on anyone visiting your page. Here are the key areas you must fill out,
   • Logo - Make sure that your page has your company’s logo and a cover image.
   • Overview - Be it your personal page or a company page, it is essential to optimize your overview with words that are inherent to you, your keywords.  Try to integrate them throughout your profile, lead with relevant keywords and phrases that describe your organization’s mission and purpose (LinkedIn members can search by keywords).
   • Organization Information - Input your website URL and location and select your industry and company size.
   • Call-to-action button - Add a custom CTA button that is aligned with your organization’s goals.
   • Custom Images - Ensure that you include an image in each of your posts. Images are noticed to result in twice the higher comment rate. It has been our personal observation that custom image collages (3-4 images in one post) perform especially well for organizations.
2. Amp Up Video Content - Videos on LinkedIn get 5 times more engagement than normal text posts and Live Videos get 24 times more engagement.
3. Documents - Showcase what makes your brand unique by means of PDFs or PowerPoints. Adding these to your page highlights your tonality and value offerings. Content such as behind-the-scenes stories and work culture posts highlight your company’s unique environment and values.
4. Kudos: Spotlight employees to humanize your brand. Recognize important team moments or celebrate your employees with personalized shoutouts from your Page.
5. Content Suggestions: Discover trending topics and articles. Identify your target audience and then discover the topics and articles they are regularly engaging with and then re-share this on your page.
6. @mentions: Re-share posts where your organization is tagged.
7. Hashtags: Reach new, relevant audiences with your content through hashtags. They’re a great way to introduce your brand to a wider audience. Identify 3-5 hashtags that work best for your organization and add them to your posts.
8. Targeting: Get your post in front of the right audience, for free. This is especially useful if you have a global page with multiple geographic audiences.

Today, LinkedIn has evolved as the most important social networking platform to reach out to business buyers and establish a connection with professionals. This professional magnet allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.

• Recruit great talent to grow your business
• Employees become company ambassadors
• LinkedIn is said to be one of the best platforms for lead generation
• Robust organic reach for brand pages
• You can measure the effectiveness of your LinkedIn updates
• Promote your company news
• Showcase your specialist products and services
• More options for targeted LinkedIn advertisements
• Get more website traffic

• Identify and define your goals - Your content strategy and the approach you take relies upon your business’s goals.
• Know your audience - Who are you targeting? Where is your audience located?
• Create a compelling company page - Fill out all the necessary information such as your company logo, cover image, industry, company size, website URL. Join groups using your company’s page and highlight what makes your company special.
• Optimize your company page - Identify keywords inherent to your brand and incorporate them into your company description as well as posts.
• Analyze your competitors’ LinkedIn pages - Make use of LinkedIn’s “Companies to track” feature that reveals a list of companies similar to yours.
• Create content that is relevant and engaging - Publish posts that have a meaning behind them and are bound to be engaging.
• Amplify the usage of images and videos - In order to garner maximum attention from your audience, ensure that you use either images or videos in all your posts.
• Make use of a content calendar - Plan all your posts and copies a month in advance. This allows you to manage all the posts easily.
• Analyze your website traffic.

Here are some ideas to increase your LinkedIn followers,

1. Link your LinkedIn page by adding a LinkedIn button on your website so that everyone who visits your webpage, visits your LinkedIn profile as well.
2. Engage your employees to engage with your page posts and ask them to add your company as their workplace.
3. Cross-link your LinkedIn profile on other social media accounts
4. Join and demonstrate active participation in LinkedIn groups
5. Amplify the usage of images and videos in your page posts
6. Engage with your existing followers and connections
7. Analyse your LinkedIn analytics and optimize your company description content for maximum traffic
8. Create content that is relevant, shareable, and engaging
9. Add links in your page posts in the captions as much as possible

LinkedIn Marketing is basically making use of LinkedIn to build connections, maximise lead generation, improve brand awareness, foster professional relationships and partnerships, share meaningful content, and drive traffic to your website.

Today, LinkedIn has evolved as the most important social networking platform to reach out to business buyers and establish a connection with professionals. This professional magnet allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and become a part of online communities.

By marketing your business on LinkedIn, you gain access to its inbuilt features such as Analytics, Connections you may know, and brand-building.

Every LinkedIn Marketing agency in Mumbai or any other city in India has a different approach towards charging for LinkedIn services. Usually, they charge based on the scope of work received from the client. The standard monthly cost of LinkedIn Marketing ranges from 25K to 90K according to the services you opt for.

At The Adroit, we offer readymade packages basis on the number of posts and other specifications, a client wants to target for his LinkedIn Page. Our packaged pricing gives freedom to the client for shifting between packages from time to time depending on his requirements & budgets.