Social Media Agency in Mumbai

Social media marketing plays a pivotal role in establishing a voice for your brand. Often, businesses end up going in a circle building their audience across social media, and this is why it becomes crucial to hire the perfect social media marketing agency.

While there are thousands of social media marketing companies in Mumbai, The Adroit certainly tops them all. Based in Mumbai, India, The Adroit is a full-service digital marketing agency. A team of inventive strategists, creatives, and analytical geniuses, we help provide fast-paced growth solutions for brands from scratch.

The Adroit is the best social media marketing agency in Navi Mumbai, India. We help your business establish a unique identity, target a larger audience, improve customer loyalty and enhance your overall digital presence. With a strategic plan for each social media platform, our services are aimed at providing our clients with effective output. Our team comprises creative individuals who possess the ability to accelerate your business.

We offer readymade packages depending upon factors such as the number of posts, social media channels selected and other deliverables requested by the client for their social media accounts.

Social media marketing involves a variety of services and each agency has a certain approach depending upon the channels, scope of work etc.

We at The Adroit offers various packages basis of number of post & other deliverables. A start up can opt for a basic package & upgrade to higher one later while a established company or brand can opt for a standard package as per their requirements.

The standard monthly cost of a Social Media Marketing agency ranges from 35K to 1.5 lacs as per the services offered.

A social media marketing agency in Mumbai or any other city in India usually charges based on channels and services selected.

The monthly cost of a Social Media Marketing agency ranges from INR 35,000 to 1.2 lacs, depending upon a variety of factors such as the number of posts, services selected, and platforms.

At The Adroit, we provide readymade packages depending upon factors such as the number of posts the client wants for their social media accounts. A start up or a small firm can start with a basic package & upgrade later on while an established company or brand can opt for a standard package as per their requirements.

The Adroit is the best social media marketing agency. We help your business establish a unique identity, target a larger audience, improve customer loyalty and enhance your overall digital presence. With a strategic plan for each social media platform, our services are aimed at providing our clients with effective output. Our team comprises creative individuals who possess the ability to accelerate your business.

Our social media marketing process is divided into 3 phases,

1. Core communication - Learn everything there is to know about your client, grasp their vision, understand their goals, and build upon those. Identify the voice for the brand and establishing tonality across various channels. Consistency is key.
2. Engage the audience - Discover what makes the target audience tick, their pain points, what excites them, existing trends, and begin communicating with them. Encourage them to be a part of the conversation and respond to them proactively.
3. Build a community - Maintain a strong bond with the audience, nurture the existing relationships. Execute strategies to strengthen customer loyalty.

We offer readymade packages depending upon factors such as the number of posts, social media channels selected and other deliverables requested by the client for their social media accounts.

The power of social media marketing is undeniable. Businesses today have been able to reach a wide audience just by employing the right social media strategies.

There are a couple of elements that you need to consider before choosing a social media agency,

1. Custom Packages

   Every client has a different set of requirements and a unique target audience that may not fall into the existing packages, Hence, one must check whether the social media agency offers customized plans for their clients.

2. Highly Experienced Team

   You can only rely on an agency to cater to your needs if their employees are experts in the world of social media and possess certain skills and qualities. Have a look at the agency’s LinkedIn page and evaluate, the directors, bloggers, social media experts.

3. Result-Oriented

   As you research, you must check whether that agency works on high-performing and out-of-the-box campaigns, do they have a knack for creativity? Can they deliver what they promise? A top social media agency has a range of case studies, client testimonials, and reviews which contribute to the fact that they offer results. they create high-performing campaigns.

Social media marketing is a wide umbrella of services. It essentially provides a way for businesses to engage with a wider audience in multiple ways.

1. Conducting market analysis

   Assessing competitors and how they have an edge in terms of audience size, engagement, communication and reach.

2. Channel-oriented marketing services

   It’s crucial to know exactly which social media channels you should use for your business and which platform is most likely to drive traffic.

3. Strategy

   Having a well-planned strategy for social media is extremely important for any brand. With a detailed content strategy, your clients are also aware of the timelines and they can stay up-to-date with the work being done. Aspects such as goals, creative visualization, or the type of content that will be pushed, require a strategy from the beginning.

4. Branding and Account Creation

   Each platform has its own set of tools and tactics that social media specialists are well acquainted with. This makes setting up accounts across various channels a whole lot easier.

5. Content Creation and Distribution

   The ability to create content that is engaging, hard-hitting, and which adheres to the limitations of each social media platform.

6. Monitoring and Listening

   Keeping a tab on your customers’ reviews is very essential. Understanding what your audience is saying through their comments, feedback, reviews and forming a strategy to tackle the same.

7. Tracking and Analytics

   Tracking the performance of the content published by you or measuring your post’s performance in terms of reach and engagement is key.

Social media marketing in today’s era is a very powerful tool that can escalate your business like no other. Social media platforms have deeply ingrained themselves into our lives and not just for networking, but also as a means to advertise your brand or products.

Nowadays, businesses are harnessing the power of social media in a myriad of ways. A distinguished identity is what sets you or your business apart and social media marketing lets you achieve that. Curating content, strategizing campaigns, advertising, analyzing are some of the services that are involved in this.

Here’s why social media marketing services are essential for your business,

1. Brand Identity

   You are the narrator of your own story. To gather a loyal audience, you should have an identity that makes you stand out, one that people remember and get inspired by.

2. Increased Audience Engagement

   People should become so familiar with your brand that every time they think of a product or service, they think of your brand only. Social media lets you connect with a large audience easily and this, in turn, creates the opportunity for higher conversions and boosts engagement.

3. Improving Traffic On Your Website

   Another advantage of social media marketing is its ability to drive more traffic to your website. To garner direct traffic, you can share your content links across your social media profiles. So the people following you on social media will redirect to your website.

4. Budget-Friendly

   One of the most important benefits of employing social media marketing is that it is cost-efficient. You can set up your profiles free of cost on different social media channels. Sharing organic content doesn’t require you to pay anything and paid media promotions are relatively low cost. You can attract an even wider audience, get higher engagement rates, run paid media campaigns tailored to your budget, and boost your business.

5. Enhanced Customer Satisfaction

   Customer care has evolved and become more streamlined and has a high conversion rate. Today, customers appreciate knowing that their comments are acknowledged in a thoughtful manner rather than an automated response.

Digital marketing is an umbrella term that encompasses different marketing activities performed by a brand to promote its products or services effectively. These activities include Search Engine Optimization, Social Media Marketing, Email Marketing, Content Marketing, Public Relations, and more. While Social media marketing is just an aspect of digital marketing.

• The difference between a social media marketing agency and a digital marketing agency is that digital marketing employs both online and offline mediums to engage with the target audience, while social media marketing involves marketing on social media channels such as Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat, etc. to endorse your products or services.
• Your digital marketing campaign may make use of tons of channels including mobile ads, TV, online advertising, SMS, etc. Social media marketing on the other hand focuses on different social media channels such as Twitter, Facebook, YouTube, and more to promote campaigns.
• Digital marketing extends beyond the Internet and uses a variety of channels such as mobile ads, TV, online advertising, SMS, to reach its target audience offline. Whereas a social media strategy may include different social media platforms and is limited to the boundaries of the Internet.
• Social media is strongly associated with a content strategy, you create content and use social media to promote it while digital marketing can rely entirely on banners (either on the Internet, TV, or billboards) for promotion.
• The success of your social media marketing campaign depends extensively on your content strategy, how fresh your content is, whether it’s unique enough so that your audience engages with it. Whereas for digital marketing, you can rely completely on banner advertisements across different digital platforms like TV, the Internet, or billboards to promote your product, services, or brand.

Not necessarily, online marketing companies has their own expertise either limited to some specific digital technique or a 360 degree approach where they offer services for all digital techniques including social media marketing.